Cookie Statement

SproutLoud is owned and operated by SproutLoud Media Neworks, LLC (“SproutLoud”, “we”, “us”, and “our”). This Cookie Statement explains how we use cookies and similar technologies in the course of our business, including through our websites that link to this Cookie Statement, such as or any website or mobile application owned, operated or controlled by us (collectively, “Websites” or “websites”), and when our User Contacts visit websites operated by our Users or open or interact with emails or marketing ads delivered through our Services. It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Statement is and will be treated as part of our Terms of Use, and is automatically incorporated therein. Capitalized terms used and not otherwise defined in this Cookie Statement or our Terms of Use have the meanings given to those terms in our Privacy Policy.

In some cases we may use cookies and other tracking technologies described in this Cookie Statement to collect Personal Information, or to collect information that becomes Personal Information if we combine it with other information. For more information about how we process your Personal Information, please consult our Privacy Policy.

SproutLoud does not sell any cookie data collected on any of our websites to any third-party aggregators and only uses data collected for the purposes described in this Cookie Statement.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, provide services through a website, as well as to provide reporting information.

Cookies set by the website owner or service provider (in this case, SproutLoud) are called “First Party Cookies”.

Cookies set by parties other than the website owner are called “Third Party Cookies”. Third Party Cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising and analytics). The third parties that set these Third Party Cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.

Why do we use cookies and other tracking technologies?

We use cookies for several reasons.

Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Because these cookies are strictly necessary to deliver the Websites and/or Marketing Services, you cannot refuse them without impacting how our websites function.

Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Websites, and we refer to these as “performance” cookies. These cookies may be refused. However, without these cookies, certain functionality may become unavailable or impacted. We use performance cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Websites and to otherwise improve the functionality of the Services we provide. We also enable our Users to employ cookies and similar tracking technologies in connection with their use of our Services in order to allow us and our Users to track their User Contacts and/or performance of the Services.

Cookies are deployed in three categories:

a.) The Engine Cookies in connection with the Engine used to deliver the Application Services to Users.

b.) SproutLoud Cookies on SproutLoud websites for visitors not in connection with the Services, Users or User Contacts

c.) Services Cookies in connection with the Services,  rented or purchased from SproutLoud by the User for the purpose of hosting User content for delivery to User Contacts or visitors to User websites.

This is described in more detail below.

The Engine Cookies

Essential Cookies
SproutLoud This cookie is set by the SproutLoud application and is required for the application to work. These cookies are set by the cookie compliance solution from OneTrust.p3-sproutloud
HelpDesk   Cookie set by the Zendesk or similar help desk widgets within the application. Is required to give support and online chat/knowledgebase functionality._cfduid
Credit Card processing   Cookie set by the Payment processor used by SproutLoud. Needed to handle credit card functionality within the application.__stripe_mid __stripe_sid
Application Performance Monitoring   Cookie set by our APM and End User Monitoring software. Required to monitor issues with end user interactions and raise alerts for application performance issues.JSESSIONID
User Guides   Cookies set by our user guide system to provide contextual help and guides across the application to help users navigate and understand concepts, new announcements etc. Essential for our help guides and user experience._pendo_account _pendo_meta _pendo_visitor
Vimeo   This cookie support video functionality on some of our web pages when a Network Sponsor embeds a video in the Engine.vuid
Twitter   This cookie allows SproutLoud to embed Twitter functionality in the engine to provide via Services.lang
New Relic   New Relic views and analyzes massive amounts of data, and provides actionable insights in real-time for software to help improve our software.JSESSIONID
Optimizely   Optimizely is a testing and experimentation platform that helps us uncover customer insights and create optimal web experiences.optimizelyDomainTestCookie optimizelyEndUserId
Google   Google Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you._gat _ga
Vimeo   This cookie support video functionality on some of our web pages and track views.vuid
Twitter   This cookie helps Twitter improve and understand how people use their services, including Twitter buttons and widgets, and Twitter Ads.lang

SproutLoud Cookies

Essential Cookies
There are no essential website cookies used in this category.
Performance Cookies


Pardot tracks visitor and prospect activities on your website and landing pages by setting cookies on their browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site.

The following cookies are created and stored on the client side in a visitor’s browser to aid data collection:

  • __insp_sid – session cookie, deleted when visit is over
  • __insp_ref – session cookie, deleted when visit is over
  • __insp_scpt – session cookie, deleted when visit is over
  • __insp_nv – session cookie, deleted when visit is over
  • __insp_wid – session cookie, deleted when visit is over
  • __insp_identity – session cookie, deleted when visit is over
  • __insp_uid – long-term cookie that contains random ID assigned to visitor


Collect data to: (a) improve your browsing experience by personalizing the Websites and to improve the Subscription Service; (b) send information to you which we think may be of interest to you by post, email, or other means; (c) send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, and (d) provide other companies with statistical information about our users — but this information will not be used to identify any individual user. e) allow the users of our Subscription Service to personalize the website experience of visitors who visit our website.

Other Cookies:

Google   Google Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you._gat _ga  
Big Willow   Big Willow allows us to target users based on search history and online browsing behavior.tbw_bw_sd tbw_bw_uid

Services Cookies

The specific cookies, pixels, or other technologies that will be set on a User’s website may not be all inclusive to this policy – as Users may add their own cookies irrespective of SproutLoud technology. User Contacts should therefore review the relevant User’s privacy notice and cookie disclosures for further information about the specific types of cookies and other tracking technologies used on the website they are visiting. It is the obligation of the User to publish these disclosures as necessary and in accordance with local laws. With regard to Services offered by SproutLoud to Users, the following cookies may apply:

Essential Cookies
Cloudflare Cloudflare is used to identify trusted web traffic._cfduid
SproutLoud   We use this cookie to indicate whether or not the visitors’ browser has JavaScript enabled.has_js    
New Relic   Used to maintain an anonymous user session by the server.JSESSIONID
Performance Cookies
Google   Google Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you._ga _gat _gid collect
Facebook Collects data related to a user’s website visits. The purpose is to deliver ads and analyze campaigns._fbp fr tr   Collects statistical data related to the user’s website visits. The purpose is to segment the website’s users, personalize ad targeting and analyze campaigns._#_cid _io_cid _cc_aud _cc_cc _cc_dc _cc_id _dbefe ab anHistory anProfile audience auid bh/rtset EE Engine i IDE IQver Ljt_reader uid
YouTube   YouTube registers a unique ID tracking based on to enable user’s video preferences.GPS PREF VISITOR_INFO1_LIVE YSC yt-remote-cast-installed yt-remote-connected-devices yt-remote-device-id yt-remote-fast-check-period yt-remote-session-app yt-remote-session-name  
Mixpanel Mixpanel helps us analyze user behavior across our website.mp_#_mixpanel
reCAPTCHA reCAPTCHA is used to distinguish traffic between humans and bots.rc::c
User email campaigns

We automatically place tracking pixels and tracking information in every email sent by Us or our Users. These identifiers enable us and our Users to recognize when Visitors or User Contacts have opened an email or clicked certain links. These technologies record each subscribers email address.IP address, date, and time associated with each open and click for a campaign. We use this data to create reports about how an email campaign performed and what actions subscribers took. As these are not cookies, you cannot “opt-out” of this functionality.

How can I control cookies?

You have the right to decide whether to accept or reject cookies.

SproutLoud Cookies: You can exercise your SproutLoud Cookies preferences by using the cookie website preference tool, when prompted, as well as browser controls.

Engine Cookies: All cookies are considered Essential. You are unable to opt-out of these Cookies as they are necessary to delivery and improve the Engine as it relates to our Terms of Use.

Services Cookies: Some Users may have enabled a cookie website preference tool if mandatory according to their local regulations. Otherwise, you may be able to disable cookies through your browser controls.

Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit or

Do Not Track: Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our websites do not currently process or respond to “DNT” signals. SproutLoud takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the bottom of this Cookie Statement indicates when it was last updated.

Where can I get more information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected].

November 2019