Initially, marketing tech software was very granular,
focusing on specific needs of companies that relied heavily on print and traditional marketing. As both marketing technology and digital marketing evolved, companies needed software and platforms capable of sharing brand marketing materials electronically, while still offering printing and distribution solutions.
This was the basis for the Distributed Marketing industry, where forward-thinking software and printing companies came together to offer technology and print solutions to common clients. Distributed marketing solutions were tailored to traditional marketing tactics, such as print, television, radio, direct mail, billboards, etc.