About Distributed Marketing

Distributed Marketing evolved over the years to meet changing needs, across various industries, of companies and their local partners as they try to captivate consumers and increase sales in local markets.

Marketing technology allows companies to effectively navigate the complexities of distributed marketing
Developments in marketing technology had a revolutionary impact on print marketing assets

In the 1980s and ’90s,

developments in marketing technology had a revolutionary impact on how the graphics and publishing industry created and managed print marketing assets. There was a need to manage and distribute assets for a wider network of employees and channel partners.

Initially, marketing tech software was very granular,

focusing on specific needs of companies that relied heavily on print and traditional marketing. As both marketing technology and digital marketing evolved, companies needed software and platforms capable of sharing brand marketing materials electronically, while still offering printing and distribution solutions.

This was the basis for the Distributed Marketing industry, where forward-thinking software and printing companies came together to offer technology and print solutions to common clients. Distributed marketing solutions were tailored to traditional marketing tactics, such as print, television, radio, direct mail, billboards, etc.

Initially, marketing tech software was very granular, focusing on specific needs of companies
Distributed Marketing software evolved to solve the needs of companies and their channel partners

As marketing technology further advanced in the early 2000s through today,

with the birth of social media and online advertising tactics, the Distributed Marketing software industry developed and evolved to be at the forefront of meeting the needs of companies and their channel partners. Brands and their partners need simple solutions to manage the complex strategies and processes of national and global companies, to penetrate local markets, and to reach people at the right moment in the Customer Journey.

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